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– And learn more about how to utilise marketing technology successfully

If you are curious about the future of AI-powered marketing technology strategies the Agillic webinar series is for you.

Thought leaders Rasmus Houlind, Colin Shearer and others will share their knowledge and visions with you and inspire you to take advantage of state-of-the-art marketing technologies that will enable you to create and scale compelling and personalised communication.

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AI Webinar

How to Increase the Effect of your Media Spending

The value of personalisation has already proved itself in email marketing where conversion rates and business value are boosted. Now you can take hyper-personalisation into paid media and optimise your media spend. Watch the webinar, hosted by Mike Weston, and learn how.

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Why and how Marketing should make the Martech choices

Watch the webinar, “Why and how Marketing should make the Martech choices”, with Colin Shearer and learn the steps you can take to ensure you identify, evaluate, select and acquire the platforms and tools that are the best fit to support your work. And importantly, how to collaborate most effectively with IT in the process, but without IT dictating the requirements.

AI Webinar
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AI Webinar

5 Steps to AI in Marketing

AI has the potential to deliver transformational value in Marketing – but how can you be sure that YOUR AI endeavours will bring you the levels of return you’re hoping for?  Join this webinar to hear Colin Shearer, Agillic’s Chief Business Development Officer, describe a five step approach that can help you bring AI into your marketing operation successfully, minimising risk and maximising the impact and ROI.

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Small Data, Big Insights

There is a lot of focus on big data, but sometimes it makes sense to look at the small data at hand and explore how to drive value from that. In this webinar, Mike Weston will present how to iteratively work with the data available, from e.g. purchase patterns, web browsing or location data, and gradually grow big insights.

AI Webinar
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AI Webinar

Marketer & Machine in the Age of AI

The AI-enabled marketing organisation is a good place to be; it’s not a case of ‘marketer versus machine’, but rather, ‘marketer and machine collaboration’. At this webinar, Agillic’s Chief Business Development Officer Colin Shearer described how AI can support and amplify the marketers and enable them to focus their creativity, informed by insights from AI while leaving the underlying data analysis and scalable precision targeting to the machines.

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From Email Marketing to Marketing Automation

In this webinar, Rasmus Houlind went over some important considerations to take before transitioning towards automating marketing activities:

  • How much data do you need to be successful?
  • What should you consider when choosing a system?
  • How should you organise internally?
  • Which arguments do you need to convince management?
  • You will get a clear picture of the benefits of marketing automation compared to email marketing, and finally, Rasmus will touch upon the benefits of an omnichannel approach.
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Value of the Omnichannel Customer

At the webinar “The Value of the Omnichannel Customer”, Rasmus Houlind discussed omnichannel tactics provided examples from Danish retailer SPORTMASTER, who has successfully bridged the gaps between online and physical shops to provide a more holistic and customer-centric shopping experience leading to a significant increase of the customer value.

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Scaling Personalised Communication Webinar

During the one-hour webinar, Agillic CSO, Rasmus Houlind, went through the newest trends and opportunities of AI-driven marketing automation, including how to:

      • Explore the possibilities of marketing automation and how to use it to create great customer experiences over time
      • Deep dive into data and increase relevance with AI
      • Combine paid media efforts with personalised content at the right time
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