Interview with CSO, Rasmus Houlind from Agillic on the topic Omnichannel Marketing and the importance of understanding each of the customers journey 

Customers today are a tough bunch – because they don’t respond to commercials and ads like they used to.

So if you want to get your message through, you should be prepared to have a dialog with customers across multiple channels.

Some of the positive things – the good news is, it is a huge opportunity because, if you do this properly, the customers will reward you by becoming more loyal by purchasing earlier, by purchasing more often and being an advocate of your product or your brand.

 

Tailoring and timing the right message to the right person at the right time you need to go into Marketing Automation!

 

Different situations for each individual

What we see today is a lot of companies are dealing with really large customer databases.

In order to do Omnichannel Marketing, you need to come up with a relevant message for the right customer in the right channel at the right time. That’s increasingly difficult.

If you imagine you have a really large customer base there will be so many individual different situations that these customers can be in.

Tailoring and timing the right message to the right person at the right time you need to go into Marketing Automation!

It’s kind of the only way to do Omnichannel Marketing on a large customer base.

Meet Rasmus here