7 email marketing tips for mobile

How will you respond to the increasing activity, when sending emails to mobile devices? See what you need to think about when you have responsive emails in development! Mobile first has been a proven concept in web development for quite some time now and with the increasing…

A global perspective

How does Omnichannel Marketing help us communicate across markets and cultures? The following is the third part of Languagewire's article series. Read on to gain more insight into the global perspectives of facilitating relevant communication to customers, and what traps to look…

The right content at the right time

This article was originally published by Languagewire in a series of four articles regarding omnichannel marketing. The article’s aim is to give an example of how omnichannel marketing combined with the right amount information and knowledge of one’s products gives…

An Introduction to Omnichannel Marketing

This article was originally published here by Languagewire in a series of four articles regarding omnichannel marketing. Read on below to learn more about how omnichannel marketing works and what’s to gain by applying it to your marketing strategy. WHAT IS…

The biggest barrier for Omnichannel in Denmark!

… is outdated incentive structures in the companies. The incentives for the IT Director to work better with the Marketing Director are missing. Incentives for the Head of Retail to make sure your webshop is running. Incentives for the shop employee to take online orders return…

B2B is better off!

That was how one of my primary messages sounded, when I had the honour of giving the keynote speech at EPiServer’s B2B Conference in Denmark last spring. My opinion is that even it was the B2C who “invented” the term omnichannel, it is mainly the B2B companies who are better off…

Can one-to-one communication pay off?

One-to-one communication should be the Holy Grail of marketing – if it is all about me, then I will buy it. But why not reorganise all your communications as 1:1 communication? Why should we ever do it differently? In this post I will focus on why it isn't that simple to only…