Finding the perfect workflow for creating marketing campaigns

Finding the perfect workflow for creating marketing campaigns

Measure twice and cut once. It may sound like a simple expression, but this is in experience pretty much the foundation of creating marketing campaigns. If you need to create a new or better workflow for your campaigns, read on and learn my inside tips and tricks to getting your…

CRM without CRM

CRM without CRM

I’ve come across this quite a few times… “We are definitely going to start communicating with our customers 1:1 but we’re waiting for IT to implement a new CRM System…” What? Hold it right there! I suggest all marketing people stop waiting for IT to hand over a picture perfect…

Kunden i centrum

A collective effort brings the customer into the centre

What does it mean for a business to be customer centric? Investigations point towards the fact that those businesses that practice a customer focused mindset in all aspects of the organisation are more profitable, compared to those businesses that do not possess this focus. And…

Video interview: The right message in the right channel - at the right time is Omnichannel Marketing.

Interview with CSO, Rasmus Houlind from Agillic on the topic Omnichannel Marketing and the importance of understanding each of the customers journey  Customers today are a tough bunch - because they don’t respond to commercials and ads like they used to. So if you want to get…

Video interview: Marketing Automation By Marketers for Marketers!

Interview with CEO, Jesper Valentin Holm from Agillic, on how the Agillic Marketing Automation platform is busting myths! Agillic has its offset in the new digital consumer who does not shop in linear ways but expect the brand to be present - when and where they need them. All…

Video interview: What does it mean to Act on Insight?

Listen to this short and concise interview with COO, Bo Sannung from Agillic and the difference between BLACK BOX ANALYTICS and analytics that you can put into use. When organisations want to create more value from the data they collect from analytics, they have to start DOING…

Dialogkonferansen 2016

Being the biggest of its kind in Scandinavia, more than 50 speakers and +500 participants gathered in Strömstad, Sweden to discuss and exchange ideas on CRM, loyalty marketing, CX and digital marketing. So what was the take-away from the conference? Here are some of the…