Video interview: What does it mean to Act on Insight?

Listen to this short and concise interview with COO, Bo Sannung from Agillic and the difference between BLACK BOX ANALYTICS and analytics that you can put into use. When organisations want to create more value from the data they collect from analytics, they have to start DOING…

What you need to know about email opens

What is an email open? An open is a number calculated from your total delivered emails minus the bounces you may have. It is often referred to as a percentage. How do we register an email open? The industry standard to register an email open is done by appending a tracking…