From Newsletters to Automation

From Newsletters to Automation

Most companies offer newsletters to spread news regarding products, services or the company itself. But a shift of focus is emerging in the marketing industry regarding newsletters. Are you ready for it?   Going back a few years, email newsletters was a great way to keep…

The good implementation

The good implementation

Avoid the seven deadly sins Marketing automation can add significant value. Introducing omnichannel marketing automation is often a revolutionary and innovative way of thinking about the companies’ marketing efforts, and good intentions may be sabotaged by the dangers…

GDPR from a data processor perspective

The European Marketing and MarTech industry is increasingly turning its attention towards data privacy and security the closer we get to May 2018 – the month the new EU General Data Protection Regulation – or GDPR – takes action. The new EU legislation…

Unhealthy procurement culture strangles trade

This post was also featured on the Danish newspaper Berlingske Business’ Opinions section online on April 9th 2017. Follow this link to view. Despite constantly learning that the main competitive advantage in the future is to “follow the progress”, Danish businesses…

Split testing with results

Split testing with results A good marketing campaign is not only made out of the content itself. It is often the way this content is presented. So how do you know what works? The bad news is, there is no single answer. The good news is, you can test your way to the best…

Email Deliverability - part 1

This will be the first part of a two-part blog about how to ensure that all your hard work, constructing an awesome email will do exactly as you expect it to and will reach your intended receiver. Part 1 is aimed for marketers and configurators, covering the overall things to…

Extraordinary Email Campaigns

Being the one that builds and help design our clients’ email templates at Agillic, I get a first-hand impression on what’s going on with all the emails being designed and sent from the Agillic platform. What I see is a great variety of email designs across the board.…