GDPR from a data processor perspective

The European Marketing and MarTech industry is increasingly turning its attention towards data privacy and security the closer we get to May 2018 – the month the new EU General Data Protection Regulation – or GDPR – takes action. The new EU legislation...

Unhealthy procurement culture strangles trade

This post was also featured on the Danish newspaper Berlingske Business’ Opinions section online on April 9th 2017. Follow this link to view. Despite constantly learning that the main competitive advantage in the future is to “follow the progress”, Danish businesses...

Split testing with results

Split testing with results A good marketing campaign is not only made out of the content itself. It is often the way this content is presented. So how do you know what works? The bad news is, there is no single answer. The good news is, you can test your way to the best setup...

Email Deliverability - part 1

This will be the first part of a two-part blog about how to ensure that all your hard work, constructing an awesome email will do exactly as you expect it to and will reach your intended receiver. Part 1 is aimed for marketers and configurators, covering the overall things to...

Extraordinary Email Campaigns

Being the one that builds and help design our clients’ email templates at Agillic, I get a first-hand impression on what’s going on with all the emails being designed and sent from the Agillic platform. What I see is a great variety of email designs across the board....

Finding the perfect workflow for creating marketing campaigns

Finding the perfect workflow for creating marketing campaigns

Measure twice and cut once. It may sound like a simple expression, but this is in experience pretty much the foundation of creating marketing campaigns. If you need to create a new or better workflow for your campaigns, read on and learn my inside tips and tricks to getting your...

CRM without CRM

CRM without CRM

I’ve come across this quite a few times… “We are definitely going to start communicating with our customers 1:1 but we’re waiting for IT to implement a new CRM System…” What? Hold it right there! I suggest all marketing people stop waiting for IT to hand over a...