From email to retail

For any retail business, email marketing has a pretty clear goal: to get your subscribers to visit your stores and shop until they drop. Even with a web shop available a local store can offer a more intimate and personal shopping experience. So how do you get your...

The dilemma of continuous growth

The dilemma of continuous growth

One of the most terrifying moments of doing digital marketing is when you run out of attention from your customers. Open rates, click rates, conversion rates – all start to turn and move downwards. You do some testing: Changing the creative elements, subject lines and...

Agillic Summit 2017

Agillic Summit 2017

What do you get when you combine 300 attendees, 15 speakers, 20 sessions and 40 kilos of candy? This year’s Agillic Summit! We gathered 300 marketing professionals from across Europe and dedicated an entire day in Central Copenhagen to the Marketing Automation space. ...

When to go for beacons

When to go for beacons

Although beacons (or iBeacons) have not made it all the way to the mainstream just yet, it does seem to be just around the corner. So, what is this new technology and how may it be used for marketers to deliver better and more personalized experiences?   Never heard of...

Are the days of Loyalty Programs over?

Are the days of Loyalty Programs over?

The answer is yes. And no. It is a question I often get at events and conferences or just speaking to clients. But the answer is not straightforward. However, there are a few guidelines to follow: Do you have more than discounts to offer?...

From Newsletters to Automation

From Newsletters to Automation

Most companies offer newsletters to spread news regarding products, services or the company itself. But a shift of focus is emerging in the marketing industry regarding newsletters. Are you ready for it?   Going back a few years, email newsletters was a great way to keep...

The good implementation

The good implementation

Avoid the seven deadly sins Marketing automation can add significant value. Introducing omnichannel marketing automation is often a revolutionary and innovative way of thinking about the companies’ marketing efforts, and good intentions may be sabotaged by the dangers that...