Teach your AI to do the right thing - put bias aside

In media, dinner conversations and professional contexts, discussions on AI are catching everyone’s attention: how will it change our lives for the better – or potentially for the worse? One commentary which gives me pause for thought is Weapons of Math Destructionby Cathy…

Is Digital Ignorance Bliss?

In today’s digital world, data privacy is arguably a valid concern. Do we really even know who uses our data, when they use it, or for what purpose? Do we know what our data rights and options are? Should we care? These are just some of the many questions I’ve been…

Three Strategies for Scaling Your 1:1 Communication

If only it were possible to reach a wider audience and still be able to personalise in depth … Many a CMO and marketer are dreaming about exploring and utilising their customer data to the fullest and engage as many customers as possible with relevant content. In this article,…

Summer 2018 Reading Guide

Throughout July, we’ll be rolling out our reading guide for this summer’s book recommendations. Our guide is unique, just like our employees, and will feature everything from the classics to niche fantasy literature, and everything in between. Welcome to…

The Perfect Customer Journey #3 Building Awareness

This blog post is the third in a series on how to create the perfect customer journey. The goal is to showcase the best practice for creating intelligent and effective customer journeys in a marketing automating system. Once the introduction to the recipient has been…

Artificial Intelligence in Marketing: Where Does the Value Come From

AI creates value by enabling us to do what we already do today, only better. In this post, we’ll look at how AI can help marketing excel across the different stages of the customer lifecycle: It enables us to attract more and better customers It ensures we don’t miss…

Agillic Summit18 - A Bounty of Speakers, Opinions and Energy

On May 28, Agillic welcomed more than 400 guests who had earmarked the day to deep-dive into the possibilities of AI-powered marketing automation as experienced by customers, partners, and Agillic’s specialists. Keynotes, Customer success stories, Insights, Tech Talks, and…