The Age of AI: Marketer and Machine in Perfect Harmony

Artificial Intelligence is changing the world. We’ve all heard scare stories about the machines taking over jobs in many industries. And now, AI has arrived in marketing. Will marketers’ emotional creativity be rendered obsolete by the cold, steely logic of machine...

A great day at Nasdaq

The Agillic share AGILC is now live on Nasdaq On March 22, Agillic went public in a roar of golden confetti, cheers and happy smiles, as Dorthe Caroline Knudsen, one of the veterans at Agillic, pressed the Nasdaq button. Employees, management, board members, and...

The Perfect Customer Journey #1 Setting up the Basics

This blog post is the first in a series regarding how to create the perfect customer journey. The goal is to showcase the best practice for creating intelligent and effective customer journeys in a marketing automating system. Before you start dreaming big about...

Newsletter Harakiri

Newsletter! A letter with the news. That’s probably just what it is. But the consumer doesn’t want to read those! They are too busy on Facebook, reading messages on intra nets and training for triathlons. When was the last time YOU received a newsletter that you read...

Are the IT guys choosing your marketing tools?

I hate to be such a whiner, but I see it too often. The IT guys get to determine which marketing tools that are chosen. And of course, they try to the best of their abilities to select the right tools seen from their point of view. So, what’s important if you are...

Video interview: Getting your 'why' to live in omnichannel

Getting your ‘why’ to live in omnichannel This interview with CSO of Agillic, Rasmus Houlind was recorded at Børsen Marketing Conference 2017. The theme of the event was the question of the ‘why’, brand purpose and identity. But how does an...

How to get your ‘why’ to live in omnichannel

“So, in my opinion, a harmonious brand is one that masters both halves. Both having that likeability, sympathetic, attractive and welcoming feeling, backing it up by being able to remember, acknowledge, reward and help your customers”. This interview with CSO of...