Agillic continues to grow its brand awareness

Agillic is on a roll: From 2018 to 2019, Agillic’s brand awareness increases with 122% among companies with a DKK 20 + million marketing budget in the Top-of-Mind category, i.e. Agillic is the first name on the respondents’ lips when asked to mention a marketing automation…

How to select the right customer marketing platform

In the course of the past two years, I have visited and spoken with marketers in more than 200 companies mainly in the Nordic countries. The occasion was the choice of customer marketing platform. These meetings have given me substantial insight into both the common denominators…

The Omnichannel Self-Assessment Tool

Find out how ready your organisation is for real omnichannel marketing! In cooperation between Agillic’s CSO, Rasmus Houlind and the Omnichannel Institute, we are proud to present the omnichannel self-assessment tool and dashboard. By spending around 20 minutes answering the 30…

Agillic Presents: Subscription Economy

The subscription economy and recurring revenue, in particular, has been a game changer in recent years. From our fitness membership to Netflix and HBO we pay on subscription and as long as we appreciate the service, we stay onboard. The same is true for B2B subscriptions and…

Increase engagement with AI-driven customer journeys

One of the greatest challenges in marketing is to create personalised communication. Time and time again, it has been shown that relevance drives engagement, which in turn drives an increase in turnover and creates long-term brand value. Of course, the customers know that you…

Omnichannel customers drive more value

Studies show that the more channels your customers engage with, the more money they are likely to spend on your brand. Naturally, the wise brand strives to meet the customer with a suiting channel mix. However, one of the significant obstacles to become genuinely omnichannel…

The Trends of Today Shape Tomorrow - Comments on the Trend Report

The annual Trend Report from MyResearch investigates the anticipated marketing spend and priorities for advertisers and CMOs in Denmark. One of the findings is that Danish advertisers are investing millions in martech, which is a positive trend. However, it must be followed by…