Three Strategies for Scaling Your 1:1 Communication

If only it were possible to reach a wider audience and still be able to personalise in depth … Many a CMO and marketer are dreaming about exploring and utilising their customer data to the fullest and engage as many customers as possible with relevant content. In this article,...

Summer 2018 Reading Guide

Throughout July, we’ll be rolling out our reading guide for this summer’s book recommendations. Our guide is unique, just like our employees, and will feature everything from the classics to niche fantasy literature, and everything in between. ...

The Perfect Customer Journey #3 Building Awareness

This blog post is the third in a series on how to create the perfect customer journey. The goal is to showcase the best practice for creating intelligent and effective customer journeys in a marketing automating system. Once the introduction to the recipient has been made,...

Artificial Intelligence in Marketing: Where Does the Value Come From

AI creates value by enabling us to do what we already do today, only better. In this post, we’ll look at how AI can help marketing excel across the different stages of the customer lifecycle: It enables us to attract more and better customers It ensures we don’t miss...

Agillic Summit18 - A Bounty of Speakers, Opinions and Energy

On May 28, Agillic welcomed more than 400 guests who had earmarked the day to deep-dive into the possibilities of AI-powered marketing automation as experienced by customers, partners, and Agillic’s specialists. Keynotes, Customer success stories, Insights, Tech Talks, and...

The Perfect Customer Journey #2 The Right Welcome

This blog post is the second in a series on how to create the perfect customer journey. The goal is to showcase the best practice for creating intelligent and effective customer journeys in a marketing automating system. With the data structure and signup in place, the next...

The Age of AI: Marketer and Machine in Perfect Harmony

Artificial Intelligence is changing the world. We’ve all heard scare stories about the machines taking over jobs in many industries. And now, AI has arrived in marketing. Will marketers’ emotional creativity be rendered obsolete by the cold, steely logic of machine...