Are the days of Loyalty Programs over?

Are the days of Loyalty Programs over?

The answer is yes. And no. It is a question I often get at events and conferences or just speaking to clients. But the answer is not straightforward. However, there are a few guidelines to follow: Do you have more than discounts to offer?...

A Retail omnichannel story that could be true

Omnichannel is a complex area. In the following you will therefore find an introduction to omnichannel’s background. The story is fictional, but real exemplars of all its components can be found. Read about how things might go when Lina buys a handbag. Lina buys a handbag. Lina...