Increase engagement with AI-driven customer journeys

One of the greatest challenges in marketing is to create personalised communication. Time and time again, it has been shown that relevance drives engagement, which in turn drives an increase in turnover and creates long-term brand value. Of course, the customers know that you...

Omnichannel customers drive more value

Studies show that the more channels your customers engage with, the more money they are likely to spend on your brand. Naturally, the wise brand strives to meet the customer with a suiting channel mix. However, one of the significant obstacles to become genuinely omnichannel...

Three Strategies for Scaling Your 1:1 Communication

If only it were possible to reach a wider audience and still be able to personalise in depth … Many a CMO and marketer are dreaming about exploring and utilising their customer data to the fullest and engage as many customers as possible with relevant content. In this article,...

Agillic Summit18 - A Bounty of Speakers, Opinions and Energy

On May 28, Agillic welcomed more than 400 guests who had earmarked the day to deep-dive into the possibilities of AI-powered marketing automation as experienced by customers, partners, and Agillic’s specialists. Keynotes, Customer success stories, Insights, Tech Talks, and...

When to go for beacons

When to go for beacons

Although beacons (or iBeacons) have not made it all the way to the mainstream just yet, it does seem to be just around the corner. So, what is this new technology and how may it be used for marketers to deliver better and more personalized experiences?   Never heard of...

Finding the perfect workflow for creating marketing campaigns

Finding the perfect workflow for creating marketing campaigns

Measure twice and cut once. It may sound like a simple expression, but this is in experience pretty much the foundation of creating marketing campaigns. If you need to create a new or better workflow for your campaigns, read on and learn my inside tips and tricks to getting your...

CRM without CRM

CRM without CRM

I’ve come across this quite a few times… “We are definitely going to start communicating with our customers 1:1 but we’re waiting for IT to implement a new CRM System…” What? Hold it right there! I suggest all marketing people stop waiting for IT to hand over a...