Increase engagement with AI-driven customer journeys

One of the greatest challenges in marketing is to create personalised communication. Time and time again, it has been shown that relevance drives engagement, which in turn drives an increase in turnover and creates long-term brand value. Of course, the customers know that you...

Omnichannel customers drive more value

Studies show that the more channels your customers engage with, the more money they are likely to spend on your brand. Naturally, the wise brand strives to meet the customer with a suiting channel mix. However, one of the significant obstacles to become genuinely omnichannel...

Teach your AI to do the right thing - put bias aside

In media, dinner conversations and professional contexts, discussions on AI are catching everyone’s attention: how will it change our lives for the better – or potentially for the worse? One commentary which gives me pause for thought is Weapons of Math Destructionby Cathy...

Three Strategies for Scaling Your 1:1 Communication

If only it were possible to reach a wider audience and still be able to personalise in depth … Many a CMO and marketer are dreaming about exploring and utilising their customer data to the fullest and engage as many customers as possible with relevant content. In this article,...

The Perfect Customer Journey #3 Building Awareness

This blog post is the third in a series on how to create the perfect customer journey. The goal is to showcase the best practice for creating intelligent and effective customer journeys in a marketing automating system. Once the introduction to the recipient has been made,...

Artificial Intelligence in Marketing: Where Does the Value Come From

AI creates value by enabling us to do what we already do today, only better. In this post, we’ll look at how AI can help marketing excel across the different stages of the customer lifecycle: It enables us to attract more and better customers It ensures we don’t miss...

Agillic Summit18 - A Bounty of Speakers, Opinions and Energy

On May 28, Agillic welcomed more than 400 guests who had earmarked the day to deep-dive into the possibilities of AI-powered marketing automation as experienced by customers, partners, and Agillic’s specialists. Keynotes, Customer success stories, Insights, Tech Talks, and...