Increase engagement with AI-driven customer journeys

One of the greatest challenges in marketing is to create personalised communication. Time and time again, it has been shown that relevance drives engagement, which in turn drives an increase in turnover and creates long-term brand value. Of course, the customers know that you...

The Perfect Customer Journey #3 Building Awareness

This blog post is the third in a series on how to create the perfect customer journey. The goal is to showcase the best practice for creating intelligent and effective customer journeys in a marketing automating system. Once the introduction to the recipient has been made,...

The Perfect Customer Journey #2 The Right Welcome

This blog post is the second in a series on how to create the perfect customer journey. The goal is to showcase the best practice for creating intelligent and effective customer journeys in a marketing automating system. With the data structure and signup in place, the next...