Agillic continues to grow its brand awareness

Agillic is on a roll: From 2018 to 2019, Agillic’s brand awareness increases with 122% among companies with a DKK 20 + million marketing budget in the Top-of-Mind category, i.e. Agillic is the first name on the respondents’ lips when asked to mention a marketing automation…

CRM without CRM

CRM without CRM

I’ve come across this quite a few times… “We are definitely going to start communicating with our customers 1:1 but we’re waiting for IT to implement a new CRM System…” What? Hold it right there! I suggest all marketing people stop waiting for IT to hand over a picture perfect…

Make your emails pleasurable

How can we make an email pleasurable? These seven elements can have a huge impact on your email. Preheader Emojicons Copywriting Typography Alt texts Animations Videos I have already detailed the elements in a previous post, but let me explain them here as well. Preheader…

Designing for Emotion in Email

Designing for Emotion One thing about emails that inspires me in my daily work is the fact that not everything is as easy as it looks. There is a lot of difference between a regular email and an email you remember because it was really good. From a developer standpoint things…

B2B is better off!

That was how one of my primary messages sounded, when I had the honour of giving the keynote speech at EPiServer’s B2B Conference in Denmark last spring. My opinion is that even it was the B2C who “invented” the term omnichannel, it is mainly the B2B companies who are better off…

A Retail omnichannel story that could be true

Omnichannel is a complex area. In the following you will therefore find an introduction to omnichannel’s background. The story is fictional, but real exemplars of all its components can be found. Read about how things might go when Lina buys a handbag. Lina buys a handbag. Lina…