Increase engagement with AI-driven customer journeys

One of the greatest challenges in marketing is to create personalised communication. Time and time again, it has been shown that relevance drives engagement, which in turn drives an increase in turnover and creates long-term brand value. Of course, the customers know that you...

Teach your AI to do the right thing - put bias aside

In media, dinner conversations and professional contexts, discussions on AI are catching everyone’s attention: how will it change our lives for the better – or potentially for the worse? One commentary which gives me pause for thought is Weapons of Math Destructionby Cathy...

Artificial Intelligence in Marketing: Where Does the Value Come From

AI creates value by enabling us to do what we already do today, only better. In this post, we’ll look at how AI can help marketing excel across the different stages of the customer lifecycle: It enables us to attract more and better customers It ensures we don’t miss...

Agillic Summit18 - A Bounty of Speakers, Opinions and Energy

On May 28, Agillic welcomed more than 400 guests who had earmarked the day to deep-dive into the possibilities of AI-powered marketing automation as experienced by customers, partners, and Agillic’s specialists. Keynotes, Customer success stories, Insights, Tech Talks, and...

The Age of AI: Marketer and Machine in Perfect Harmony

Artificial Intelligence is changing the world. We’ve all heard scare stories about the machines taking over jobs in many industries. And now, AI has arrived in marketing. Will marketers’ emotional creativity be rendered obsolete by the cold, steely logic of machine...