The naked truth about AI driven marketing automation

The naked truth about marketing automation continues to unfold at the Agillic Summit. This year we will take an even closer look at the possibilities of AI-powered omnichannel marketing automation. We have assembled a programme embracing both strategic and tactical aspects of marketing automation:

  • Customer cases with high impact and value
  • Inspirational keynotes from thought leaders

Agillic’s marketing automation specialists, e-mail aficionados, data scientists and other good people are looking forward to sharing knowledge and insights with you.

Date: May 30, 2018
Venue: 25 Eccleston Place, London SW1W 9NF
Time: 12 – 5 pm

Price: £250

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Meet the speakers

Jeff Gothelf

Jeff Gothelf is the co-author of ’Sense & Respond’, as well as a speaker and organizational designer. He was most recently nominated for a Thinkers50 award for innovation. Over his 20 years in technology, Jeff has worked to bring a customer-centric, evidence-based approach to product strategy, design, and leadership at a wide range of companies. He regularly keynotes conferences, teaches workshops, and works directly with client leadership teams across North America, Europe, and Asia.

Colin Shearer

Colin Shearer is among the founding fathers of predictive analytics, the SPSS Modeller inventor, and modern analytics godfather. He is a recognised expert in advanced data analytics, machine learning, and artificial intelligence. Colin has worked with start-ups and global companies such as SPSS and IBM. Today, Colin is CBDO at Agillic and is heading Agillic’s work with artificial intelligence and analytics.

Rasmus Houlind

As Chief Strategy Officer at Agillic, Rasmus Houlind is responsible for all marketing related activities as well as agency partnerships and strategy. Rasmus has worked more than 10 years as Client Service Director and Strategy Director in Creuna and Magnetix. His core expertise and passion lie in Omnichannel Marketing, Marketing Automation, and Customer Experience Management. Rasmus offers insights on how companies ensure relevant, consistent and timely communications to their customers across multiple channels.


The programme will follow shortly, but we can reveal that Jeff Gothelf is a keynote speaker and will talk about how to bring the agile principles known from software development into your business management. You can grab your free copy of Jeff Gothelf’s recent book ‘Sense & Respond, How Successful Organizations Listen to Customers and Create New Products Continuously’ at the summit.

Colin Shearer, one of the founding fathers of predictive analytics, will also join us for an inspirational and educational keynote on AI, machine learning, and marketing automation.

Agillic Summit is a half-day event with inspiring keynotes and insight sessions. Registration starts at 12 and the event will be followed by networking and drinks from 5 pm onwards. You will have opportunities throughout the day to discuss your concerns and challenges with leading experts. The program is subject to ongoing updates, so keep posted!


Located centrally in the Victoria area, 25 Eccleston Place is part of Eccleston Yards. The area around Eccleston Yards is a creative space combining commerce, leisure and co-working. It sits on the border between Victoria and Belgravia, a convenient 3-minute walk from Victoria station, making it accessible from any part of the city.


Please reach out to us at if you would like additional information on transport – we are happy to help!