Getting your 'why' to live in omnichannel

This interview with CSO of Agillic, Rasmus Houlind was recorded at Børsen Marketing Conference 2017. The theme of the event was the question of the ‘why’, brand purpose and identity. But how does an omnichannel strategy play into the branding space?

Rasmus Houlind is the author of the book “Omnichannel” and was invited to give his take on how to combine omnichannel and the ‘why’.

So why does branding and omnichannel need each other? And what is the future of omnichannel?

Click here to read the interview with Rasmus Houlind in English.

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