The Trend Report 2018

Join us for a special edition of Agillic Insights where we present and discuss the findings of the annual Trend Report. Mogens Østergaard from MyResearch, who is responsible for the report, will elaborate on some of the findings, such as ‘How much do CMOs expect to spend on marketing and what type of activities do they expect to invest in’?

Chief Strategy Officer Rasmus Houlind of Agillic will be investigating the status of martech in the talk ‘Are marketers falling behind on martech?’

2018 Trends – Highlights and Perspectives

The trend report provides valuable insights into the industry’s status and tendencies, the trends in marketing budgets and spend, and the collaboration between advertisers and agencies. It also taps into which services are most sought after and offered, as well as overall trends within the agencies.

The CMO trend report uncovers how advertisers allocate their marketing budgets. 179 CMOs participated, representing marketing budgets totalling 7.3 billion DKK.

Attend the Agillic Insights session on 26 September and pick up your free copy of the report – net worth 3.950 DKK. ex VAT.

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Gammel Mønt 2
1117 CPH K.


8.30: Registration, croissants and coffee

9.00: Welcome to Agillic

9.10: CMO trends. By Mogens Østergaard, MyResearch

9.40: Are marketers falling behind on Martech? By Rasmus Houlind, Agillic

10.00: Networking