From email to retail

For any retail business, email marketing has a pretty clear goal: to get your subscribers to visit your stores and shop until they drop. Even with a web shop available a local store can offer a more intimate and personal shopping experience. So how do you get your...

When to go for beacons

When to go for beacons

Although beacons (or iBeacons) have not made it all the way to the mainstream just yet, it does seem to be just around the corner. So, what is this new technology and how may it be used for marketers to deliver better and more personalized experiences?   Never heard of...

Are the days of Loyalty Programs over?

Are the days of Loyalty Programs over?

The answer is yes. And no. It is a question I often get at events and conferences or just speaking to clients. But the answer is not straightforward. However, there are a few guidelines to follow: Do you have more than discounts to offer?...