The Trends of Today Shape Tomorrow - Comments on the Trend Report

The annual Trend Report from MyResearch investigates the anticipated marketing spend and priorities for advertisers and CMOs in Denmark. One of the findings is that Danish advertisers are investing millions in martech, which is a positive trend. However, it must be followed by…

Split testing with results

Split testing with results A good marketing campaign is not only made out of the content itself. It is often the way this content is presented. So how do you know what works? The bad news is, there is no single answer. The good news is, you can test your way to the best…

Video interview: What does it mean to Act on Insight?

Listen to this short and concise interview with COO, Bo Sannung from Agillic and the difference between BLACK BOX ANALYTICS and analytics that you can put into use. When organisations want to create more value from the data they collect from analytics, they have to start DOING…