The Perfect Customer Journey #3 Building Awareness
This blog post is the third in a series on how to create the perfect customer journey. The goal is to showcase the best practice for creating intelligent and effective customer journeys in a marketing automating system. Once the introduction to the recipient has been made,...
The Perfect Customer Journey #2 The Right Welcome
This blog post is the second in a series on how to create the perfect customer journey. The goal is to showcase the best practice for creating intelligent and effective customer journeys in a marketing automating system. With the data structure and signup in place, the next...
The Perfect Customer Journey #1 Setting up the Basics
This blog post is the first in a series regarding how to create the perfect customer journey. The goal is to showcase the best practice for creating intelligent and effective customer journeys in a marketing automating system. Before you start dreaming big about...
From Newsletters to Automation
Most companies offer newsletters to spread news regarding products, services or the company itself. But a shift of focus is emerging in the marketing industry regarding newsletters. Are you ready for it? Going back a few years, email newsletters was a great way to keep...
Split testing with results
Split testing with results A good marketing campaign is not only made out of the content itself. It is often the way this content is presented. So how do you know what works? The bad news is, there is no single answer. The good news is, you can test your way to the best setup...
Finding the perfect workflow for creating marketing campaigns
Measure twice and cut once. It may sound like a simple expression, but this is in experience pretty much the foundation of creating marketing campaigns. If you need to create a new or better workflow for your campaigns, read on and learn my inside tips and tricks to getting your...