Marketing Automation is a transitional phase

Marketing Automation is a transitional phase

Guest blogger Bernt Elkjær-Pedersen has been working with digital marketing for over 10 years and specialises in all aspects of working with Marketing Automation. His work has resulted in a comprehensive hands-on guide for the modern marketer, making Bernt Elkjær a highly…

The good implementation

The good implementation

Avoid the seven deadly sins Marketing automation can add significant value. Introducing omnichannel marketing automation is an innovative way of thinking about the companies’ marketing efforts, however, good intentions don’t do the job. Employees need to change…

GDPR from a data processor perspective

The European Marketing and MarTech industry is increasingly turning its attention towards data privacy and security the closer we get to May 2018 – the month the new EU General Data Protection Regulation – or GDPR – takes action. The new EU legislation…