Are the IT guys choosing your marketing tools?
I hate to be such a whiner, but I see it too often. The IT guys get to determine which marketing tools that are chosen. And of course, they try to the best of their abilities to select the right tools seen from their point of view. So, what’s important if you are...
Marketing Automation is a transitional phase
Guest blogger Bernt Elkjær-Pedersen has been working with digital marketing for over 10 years and specialises in all aspects of working with Marketing Automation. His work has resulted in a comprehensive hands-on guide for the modern marketer, making Bernt Elkjær a...
The good implementation
Avoid the seven deadly sins Marketing automation can add significant value. Introducing omnichannel marketing automation is often a revolutionary and innovative way of thinking about the companies’ marketing efforts, and good intentions may be sabotaged by the dangers that...
GDPR from a data processor perspective
The European Marketing and MarTech industry is increasingly turning its attention towards data privacy and security the closer we get to May 2018 – the month the new EU General Data Protection Regulation – or GDPR – takes action. The new EU legislation...
CRM without CRM
I’ve come across this quite a few times… “We are definitely going to start communicating with our customers 1:1 but we’re waiting for IT to implement a new CRM System…” What? Hold it right there! I suggest all marketing people stop waiting for IT to hand over a...
