An Introduction to Omnichannel Marketing

This article was originally published here by Languagewire in a series of four articles regarding omnichannel marketing. Read on below to learn more about how omnichannel marketing works and what’s to gain by applying it to your marketing strategy....

The Omnichannel Self-Assessment Tool

Find out how ready your organisation is for real omnichannel marketing! In cooperation between Agillic’s CSO, Rasmus Houlind and the Omnichannel Institute, we are proud to present the omnichannel self-assessment tool and dashboard. By spending around 20 minutes answering the...

The biggest barrier for Omnichannel in Denmark!

… is outdated incentive structures in the companies. The incentives for the IT Director to work better with the Marketing Director are missing. Incentives for the Head of Retail to make sure your webshop is running. Incentives for the shop employee to take online orders return...

Can one-to-one communication pay off?

One-to-one communication should be the Holy Grail of marketing – if it is all about me, then I will buy it. But why not reorganise all your communications as 1:1 communication? Why should we ever do it differently? In this post I will focus on why it isn’t that simple...

A Retail omnichannel story that could be true

Omnichannel is a complex area. In the following you will therefore find an introduction to omnichannel’s background. The story is fictional, but real exemplars of all its components can be found. Read about how things might go when Lina buys a handbag. Lina buys a handbag. Lina...