CRM without CRM

CRM without CRM

I’ve come across this quite a few times… “We are definitely going to start communicating with our customers 1:1 but we’re waiting for IT to implement a new CRM System…” What? Hold it right there! I suggest all marketing people stop waiting for IT to hand over a picture perfect…

Kunden i centrum

A collective effort brings the customer into the centre

What does it mean for a business to be customer centric? Investigations point towards the fact that those businesses that practice a customer focused mindset in all aspects of the organisation are more profitable, compared to those businesses that do not possess this focus. And…

Video interview: The right message in the right channel - at the right time is Omnichannel Marketing.

Interview with CSO, Rasmus Houlind from Agillic on the topic Omnichannel Marketing and the importance of understanding each of the customers journey  Customers today are a tough bunch - because they don’t respond to commercials and ads like they used to. So if you want to get…

Video interview: Marketing Automation By Marketers for Marketers!

Interview with CEO, Jesper Valentin Holm from Agillic, on how the Agillic Marketing Automation platform is busting myths! Agillic has its offset in the new digital consumer who does not shop in linear ways but expect the brand to be present - when and where they need them. All…

Dansk Erhvervs Årsdag 2016

Is Omnichannel the cure for Disruption?

Written by: Line Frisenette & Martin Stahl.   Thursday the 19th of May, The Danish Chamber of Commerce hosted their annual event in the Copenhagen Concert Hall and had invited speakers from both domestic politics as well as international experts. This year’s topic was…

Working with Omnichannel Marketing in B2B

In the fourth and final article orgininally published in Languagewire’s Omnichannel Marketing series, we take a closer look at why B2B businesses are better equipped setting up and carrying out omnichannel marketing initiatives. Why B2B is best equipped for omnichannel…

A global perspective

How does Omnichannel Marketing help us communicate across markets and cultures? The following is the third part of Languagewire's article series. Read on to gain more insight into the global perspectives of facilitating relevant communication to customers, and what traps to look…