Working with Omnichannel Marketing in B2B

In the fourth and final article orgininally published in Languagewire’s Omnichannel Marketing series, we take a closer look at why B2B businesses are better equipped setting up and carrying out omnichannel marketing initiatives. Why B2B is best equipped for omnichannel...

May 9, 2016

May 9, 2016|Rasmus Houlind

A global perspective

How does Omnichannel Marketing help us communicate across markets and cultures? The following is the third part of Languagewire’s article series. Read on to gain more insight into the global perspectives of facilitating relevant communication to customers, and what traps...

May 2, 2016

May 2, 2016|Rasmus Houlind

The right content at the right time

This article was originally published by Languagewire in a series of four articles regarding omnichannel marketing. The article’s aim is to give an example of how omnichannel marketing combined with the right amount information and knowledge of one’s products gives...

April 25, 2016

April 25, 2016|Rasmus Houlind

An Introduction to Omnichannel Marketing

This article was originally published here by Languagewire in a series of four articles regarding omnichannel marketing. Read on below to learn more about how omnichannel marketing works and what’s to gain by applying it to your marketing strategy....

April 18, 2016

April 18, 2016|Rasmus Houlind

The Omnichannel Self-Assessment Tool

Find out how ready your organization is for real Omnichannel Marketing! In corporation between Agillic’s CSO, Rasmus Houlind and the Omnichannel Institute, we are proud to present the Omnichannel self-assessment tool and dashboard. By spending 20 minutes answering 30...

March 22, 2016

March 22, 2016|Rasmus Houlind

The biggest barrier for Omnichannel in Denmark!

… is outdated incentive structures in the companies. The incentives for the IT Director to work better with the Marketing Director are missing. Incentives for the Head of Retail to make sure your webshop is running. Incentives for the shop employee to take online orders return...

January 10, 2016

January 10, 2016|Rasmus Houlind

Incentives Structures

Can one-to-one communication pay off?

One-to-one communication should be the Holy Grail of marketing – if it is all about me, then I will buy it. But why not reorganise all your communications as 1:1 communication? Why should we ever do it differently? In this post I will focus on why it isn’t that simple...

October 22, 2015

October 22, 2015|Rasmus Houlind

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