How to get your ‘why’ to live in omnichannel
“So, in my opinion, a harmonious brand is one that masters both halves. Both having that likeability, sympathetic, attractive and welcoming feeling, backing it up by being able to remember, acknowledge, reward and help your customers”. This interview with CSO of...
Finding the perfect workflow for creating marketing campaigns
Measure twice and cut once. It may sound like a simple expression, but this is in experience pretty much the foundation of creating marketing campaigns. If you need to create a new or better workflow for your campaigns, read on and learn my inside tips and tricks to getting your...
CRM without CRM
I’ve come across this quite a few times… “We are definitely going to start communicating with our customers 1:1 but we’re waiting for IT to implement a new CRM System…” What? Hold it right there! I suggest all marketing people stop waiting for IT to hand over a...
A collective effort brings the customer into the centre
What does it mean for a business to be customer centric? Investigations point towards the fact that those businesses that practice a customer focused mindset in all aspects of the organisation are more profitable, compared to those businesses that do not possess this focus. And...
Video interview: The right message in the right channel - at the right time is Omnichannel Marketing.
Interview with CSO, Rasmus Houlind from Agillic on the topic Omnichannel Marketing and the importance of understanding each of the customers journey Customers today are a tough bunch – because they don’t respond to commercials and ads like they used to. So if you want...
Video interview: Marketing Automation By Marketers for Marketers!
Interview with CEO, Jesper Valentin Holm from Agillic, on how the Agillic Marketing Automation platform is busting myths! Agillic has its offset in the new digital consumer who does not shop in linear ways but expect the brand to be present – when and where they need them....
Is Omnichannel the cure for Disruption?
Written by: Line Frisenette & Martin Stahl. Thursday the 19th of May, The Danish Chamber of Commerce hosted their annual event in the Copenhagen Concert Hall and had invited speakers from both domestic politics as well as international experts. This year’s topic was...