How to select the right customer marketing platform

In the course of the past two years, I have visited and spoken with marketers in more than 200 companies mainly in the Nordic countries. The occasion was the choice of customer marketing platform. These meetings have given me substantial insight into both the common denominators...

Increase engagement with AI-driven customer journeys

One of the greatest challenges in marketing is to create personalised communication. Time and time again, it has been shown that relevance drives engagement, which in turn drives an increase in turnover and creates long-term brand value. Of course, the customers know that you...

Omnichannel customers drive more value

Studies show that the more channels your customers engage with, the more money they are likely to spend on your brand. Naturally, the wise brand strives to meet the customer with a suiting channel mix. However, one of the significant obstacles to become genuinely omnichannel...

Video interview: Getting your 'why' to live in omnichannel

Getting your ‘why’ to live in omnichannel This interview with CSO of Agillic, Rasmus Houlind was recorded at Børsen Marketing Conference 2017. The theme of the event was the question of the ‘why’, brand purpose and identity. But how does an...

How to get your ‘why’ to live in omnichannel

“So, in my opinion, a harmonious brand is one that masters both halves. Both having that likeability, sympathetic, attractive and welcoming feeling, backing it up by being able to remember, acknowledge, reward and help your customers”. This interview with CSO of...

Finding the perfect workflow for creating marketing campaigns

Finding the perfect workflow for creating marketing campaigns

Measure twice and cut once. It may sound like a simple expression, but this is in experience pretty much the foundation of creating marketing campaigns. If you need to create a new or better workflow for your campaigns, read on and learn my inside tips and tricks to getting your...

CRM without CRM

CRM without CRM

I’ve come across this quite a few times… “We are definitely going to start communicating with our customers 1:1 but we’re waiting for IT to implement a new CRM System…” What? Hold it right there! I suggest all marketing people stop waiting for IT to hand over a...