Kunden i centrum

A collective effort brings the customer into the centre

What does it mean for a business to be customer centric? Investigations point towards the fact that those businesses that practice a customer focused mindset in all aspects of the organisation are more profitable, compared to those businesses that do not possess this focus. And...

The Omnichannel Self-Assessment Tool

Find out how ready your organisation is for real omnichannel marketing! In cooperation between Agillic’s CSO, Rasmus Houlind and the Omnichannel Institute, we are proud to present the omnichannel self-assessment tool and dashboard. By spending around 20 minutes answering the...

B2B is better off!

That was how one of my primary messages sounded, when I had the honour of giving the keynote speech at EPiServer’s B2B Conference in Denmark last spring. My opinion is that even it was the B2C who “invented” the term omnichannel, it is mainly the B2B companies who are...