From Newsletters to Automation

From Newsletters to Automation

Most companies offer newsletters to spread news regarding products, services or the company itself. But a shift of focus is emerging in the marketing industry regarding newsletters. Are you ready for it?   Going back a few years, email newsletters was a great way to keep...

Split testing with results

Split testing with results A good marketing campaign is not only made out of the content itself. It is often the way this content is presented. So how do you know what works? The bad news is, there is no single answer. The good news is, you can test your way to the best setup...

Extraordinary Email Campaigns

Being the one that builds and help design our clients’ email templates at Agillic, I get a first-hand impression on what’s going on with all the emails being designed and sent from the Agillic platform. What I see is a great variety of email designs across the board....

Finding the perfect workflow for creating marketing campaigns

Finding the perfect workflow for creating marketing campaigns

Measure twice and cut once. It may sound like a simple expression, but this is in experience pretty much the foundation of creating marketing campaigns. If you need to create a new or better workflow for your campaigns, read on and learn my inside tips and tricks to getting your...

CRM without CRM

CRM without CRM

I’ve come across this quite a few times… “We are definitely going to start communicating with our customers 1:1 but we’re waiting for IT to implement a new CRM System…” What? Hold it right there! I suggest all marketing people stop waiting for IT to hand over a...

Video interview: The right message in the right channel - at the right time is Omnichannel Marketing.

Interview with CSO, Rasmus Houlind from Agillic on the topic Omnichannel Marketing and the importance of understanding each of the customers journey  Customers today are a tough bunch – because they don’t respond to commercials and ads like they used to. So if you want...

Video interview: Marketing Automation By Marketers for Marketers!

Interview with CEO, Jesper Valentin Holm from Agillic, on how the Agillic Marketing Automation platform is busting myths! Agillic has its offset in the new digital consumer who does not shop in linear ways but expect the brand to be present – when and where they need them....