Increase engagement with AI-driven customer journeys

One of the greatest challenges in marketing is to create personalised communication. Time and time again, it has been shown that relevance drives engagement, which in turn drives an increase in turnover and creates long-term brand value. Of course, the customers know that you...

Artificial Intelligence in Marketing: Where Does the Value Come From

AI creates value by enabling us to do what we already do today, only better. In this post, we’ll look at how AI can help marketing excel across the different stages of the customer lifecycle: It enables us to attract more and better customers It ensures we don’t miss...

Are the IT guys choosing your marketing tools?

I hate to be such a whiner, but I see it too often. The IT guys get to determine which marketing tools that are chosen. And of course, they try to the best of their abilities to select the right tools seen from their point of view. So, what’s important if you are...

Marketing Automation is a transitional phase

Marketing Automation is a transitional phase

Guest blogger Bernt Elkjær-Pedersen has been working with digital marketing for over 10 years and specialises in all aspects of working with Marketing Automation. His work has resulted in a comprehensive hands-on guide for the modern marketer, making Bernt Elkjær a...

Agillic Summit 2017

Agillic Summit 2017

What do you get when you combine 300 attendees, 15 speakers, 20 sessions and 40 kilos of candy? This year’s Agillic Summit! We gathered 300 marketing professionals from across Europe and dedicated an entire day in Central Copenhagen to the Marketing Automation space. ...

Are the days of Loyalty Programs over?

Are the days of Loyalty Programs over?

The answer is yes. And no. It is a question I often get at events and conferences or just speaking to clients. But the answer is not straightforward. However, there are a few guidelines to follow: Do you have more than discounts to offer?...

From Newsletters to Automation

From Newsletters to Automation

Most companies offer newsletters to spread news regarding products, services or the company itself. But a shift of focus is emerging in the marketing industry regarding newsletters. Are you ready for it?   Going back a few years, email newsletters was a great way to keep...