Newsletter Harakiri

Newsletter! A letter with the news. That’s probably just what it is. But the consumer doesn’t want to read those! They are too busy on Facebook, reading messages on intra nets and training for triathlons. When was the last time YOU received a newsletter that you read...

From email to retail

For any retail business, email marketing has a pretty clear goal: to get your subscribers to visit your stores and shop until they drop. Even with a web shop available a local store can offer a more intimate and personal shopping experience. So how do you get your...

From Newsletters to Automation

From Newsletters to Automation

Most companies offer newsletters to spread news regarding products, services or the company itself. But a shift of focus is emerging in the marketing industry regarding newsletters. Are you ready for it?   Going back a few years, email newsletters was a great way to keep...

Email Deliverability - part 1

This will be the first part of a two-part blog about how to ensure that all your hard work, constructing an awesome email will do exactly as you expect it to and will reach your intended receiver. Part 1 is aimed for marketers and configurators, covering the overall things to...

Extraordinary Email Campaigns

Being the one that builds and help design our clients’ email templates at Agillic, I get a first-hand impression on what’s going on with all the emails being designed and sent from the Agillic platform. What I see is a great variety of email designs across the board....

Finding the perfect workflow for creating marketing campaigns

Finding the perfect workflow for creating marketing campaigns

Measure twice and cut once. It may sound like a simple expression, but this is in experience pretty much the foundation of creating marketing campaigns. If you need to create a new or better workflow for your campaigns, read on and learn my inside tips and tricks to getting your...

What you need to know about email opens

What is an email open?An open is a number calculated from your total delivered emails minus the bounces you may have. It is often referred to as a percentage. How do we register an email open?The industry standard to register an email open is done by appending a tracking image...