How to select the right customer marketing platform

In the course of the past two years, I have visited and spoken with marketers in more than 200 companies mainly in the Nordic countries. The occasion was the choice of customer marketing platform. These meetings have given me substantial insight into both the common denominators…

Email Deliverability - create a great reputation

In order for your email marketing efforts to be effective, you must make sure that they are actually delivered to the users’ inbox. It takes a while to build a great reputation score - and if you don’t watch out, it can be ruined quickly. In this blog post you'll find tips and…

Extraordinary Email Campaigns

Being the one that builds and help design our clients’ email templates at Agillic, I get a first-hand impression on what’s going on with all the emails being designed and sent from the Agillic platform. What I see is a great variety of email designs across the board.…

What you need to know about email opens

What is an email open? An open is a number calculated from your total delivered emails minus the bounces you may have. It is often referred to as a percentage. How do we register an email open? The industry standard to register an email open is done by appending a tracking…