Marketing Automation is a transitional phase

Marketing Automation is a transitional phase

Guest blogger Bernt Elkjær-Pedersen has been working with digital marketing for over 10 years and specialises in all aspects of working with Marketing Automation. His work has resulted in a comprehensive hands-on guide for the modern marketer, making Bernt Elkjær a...

Unhealthy procurement culture strangles trade

This post was also featured on the Danish newspaper Berlingske Business’ Opinions section online on April 9th 2017. Follow this link to view. Despite constantly learning that the main competitive advantage in the future is to “follow the progress”, Danish businesses...

Kunden i centrum

A collective effort brings the customer into the centre

What does it mean for a business to be customer centric? Investigations point towards the fact that those businesses that practice a customer focused mindset in all aspects of the organisation are more profitable, compared to those businesses that do not possess this focus. And...

Dansk Erhvervs Årsdag 2016

Is Omnichannel the cure for Disruption?

Written by: Line Frisenette & Martin Stahl.   Thursday the 19th of May, The Danish Chamber of Commerce hosted their annual event in the Copenhagen Concert Hall and had invited speakers from both domestic politics as well as international experts. This year’s topic was...