The dilemma of continuous growth

The dilemma of continuous growth

One of the most terrifying moments of doing digital marketing is when you run out of attention from your customers. Open rates, click rates, conversion rates – all start to turn and move downwards. You do some testing: Changing the creative elements, subject lines and...

CRM without CRM

CRM without CRM

I’ve come across this quite a few times… “We are definitely going to start communicating with our customers 1:1 but we’re waiting for IT to implement a new CRM System…” What? Hold it right there! I suggest all marketing people stop waiting for IT to hand over a...