The Perfect Customer Journey #3 Building Awareness

This blog post is the third in a series on how to create the perfect customer journey. The goal is to showcase the best practice for creating intelligent and effective customer journeys in a marketing automating system. Once the introduction to the recipient has been made,...

The Perfect Customer Journey #2 The Right Welcome

This blog post is the second in a series on how to create the perfect customer journey. The goal is to showcase the best practice for creating intelligent and effective customer journeys in a marketing automating system. With the data structure and signup in place, the next...

The Perfect Customer Journey #1 Setting up the Basics

This blog post is the first in a series regarding how to create the perfect customer journey. The goal is to showcase the best practice for creating intelligent and effective customer journeys in a marketing automating system. Before you start dreaming big about...

From email to retail

For any retail business, email marketing has a pretty clear goal: to get your subscribers to visit your stores and shop until they drop. Even with a web shop available a local store can offer a more intimate and personal shopping experience. So how do you get your...

When to go for beacons

When to go for beacons

Although beacons (or iBeacons) have not made it all the way to the mainstream just yet, it does seem to be just around the corner. So, what is this new technology and how may it be used for marketers to deliver better and more personalized experiences?   Never heard of...

CRM without CRM

CRM without CRM

I’ve come across this quite a few times… “We are definitely going to start communicating with our customers 1:1 but we’re waiting for IT to implement a new CRM System…” What? Hold it right there! I suggest all marketing people stop waiting for IT to hand over a...

B2B is better off!

That was how one of my primary messages sounded, when I had the honour of giving the keynote speech at EPiServer’s B2B Conference in Denmark last spring. My opinion is that even it was the B2C who “invented” the term omnichannel, it is mainly the B2B companies who are...