Three Strategies for Scaling Your 1:1 Communication

If only it were possible to reach a wider audience and still be able to personalise in depth … Many a CMO and marketer are dreaming about exploring and utilising their customer data to the fullest and engage as many customers as possible with relevant content. In this article,...

Newsletter Harakiri

Newsletter! A letter with the news. That’s probably just what it is. But the consumer doesn’t want to read those! They are too busy on Facebook, reading messages on intra nets and training for triathlons. When was the last time YOU received a newsletter that you read...

Kunden i centrum

A collective effort brings the customer into the centre

What does it mean for a business to be customer centric? Investigations point towards the fact that those businesses that practice a customer focused mindset in all aspects of the organisation are more profitable, compared to those businesses that do not possess this focus. And...