Unhealthy procurement culture strangles trade

This post was also featured on the Danish newspaper Berlingske Business’ Opinions section online on April 9th 2017. Follow this link to view. Despite constantly learning that the main competitive advantage in the future is to “follow the progress”, Danish businesses...

A global perspective

How does Omnichannel Marketing help us communicate across markets and cultures? The following is the third part of Languagewire’s article series. Read on to gain more insight into the global perspectives of facilitating relevant communication to customers, and what traps...

The biggest barrier for Omnichannel in Denmark!

… is outdated incentive structures in the companies. The incentives for the IT Director to work better with the Marketing Director are missing. Incentives for the Head of Retail to make sure your webshop is running. Incentives for the shop employee to take online orders return...