Are the IT guys choosing your marketing tools?

I hate to be such a whiner, but I see it too often. The IT guys get to determine which marketing tools that are chosen. And of course, they try to the best of their abilities to select the right tools seen from their point of view. So, what’s important if you are...

How to get your ‘why’ to live in omnichannel

“So, in my opinion, a harmonious brand is one that masters both halves. Both having that likeability, sympathetic, attractive and welcoming feeling, backing it up by being able to remember, acknowledge, reward and help your customers”. This interview with CSO of...

The good implementation

The good implementation

Avoid the seven deadly sins Marketing automation can add significant value. Introducing omnichannel marketing automation is often a revolutionary and innovative way of thinking about the companies’ marketing efforts, and good intentions may be sabotaged by the dangers that...

CRM without CRM

CRM without CRM

I’ve come across this quite a few times… “We are definitely going to start communicating with our customers 1:1 but we’re waiting for IT to implement a new CRM System…” What? Hold it right there! I suggest all marketing people stop waiting for IT to hand over a...