The Perfect Customer Journey #3 Building Awareness

This blog post is the third in a series on how to create the perfect customer journey. The goal is to showcase the best practice for creating intelligent and effective customer journeys in a marketing automating system. Once the introduction to the recipient has been made,...

The Perfect Customer Journey #2 The Right Welcome

This blog post is the second in a series on how to create the perfect customer journey. The goal is to showcase the best practice for creating intelligent and effective customer journeys in a marketing automating system. With the data structure and signup in place, the next...

The Perfect Customer Journey #1 Setting up the Basics

This blog post is the first in a series regarding how to create the perfect customer journey. The goal is to showcase the best practice for creating intelligent and effective customer journeys in a marketing automating system. Before you start dreaming big about...

The dilemma of continuous growth

The dilemma of continuous growth

One of the most terrifying moments of doing digital marketing is when you run out of attention from your customers. Open rates, click rates, conversion rates – all start to turn and move downwards. You do some testing: Changing the creative elements, subject lines and...

Split testing with results

Split testing with results A good marketing campaign is not only made out of the content itself. It is often the way this content is presented. So how do you know what works? The bad news is, there is no single answer. The good news is, you can test your way to the best setup...

Email Deliverability - part 1

This will be the first part of a two-part blog about how to ensure that all your hard work, constructing an awesome email will do exactly as you expect it to and will reach your intended receiver. Part 1 is aimed for marketers and configurators, covering the overall things to...

Finding the perfect workflow for creating marketing campaigns

Finding the perfect workflow for creating marketing campaigns

Measure twice and cut once. It may sound like a simple expression, but this is in experience pretty much the foundation of creating marketing campaigns. If you need to create a new or better workflow for your campaigns, read on and learn my inside tips and tricks to getting your...