Agillic continues to grow its brand awareness

Agillic is on a roll: From 2018 to 2019, Agillic’s brand awareness increases with 122% among companies with a DKK 20 + million marketing budget in the Top-of-Mind category, i.e. Agillic is the first name on the respondents’ lips when asked to mention a marketing automation…

How to get your ‘why’ to live in omnichannel

“So, in my opinion, a harmonious brand is one that masters both halves. Both having that likeability, sympathetic, attractive and welcoming feeling, backing it up by being able to remember, acknowledge, reward and help your customers”. This interview with CSO…

The dilemma of continuous growth

The dilemma of continuous growth

One of the most terrifying moments of doing digital marketing is when you run out of attention from your customers. Open rates, click rates, conversion rates – all start to turn and move downwards. You do some testing: Changing the creative elements, subject lines…

The good implementation

The good implementation

Avoid the seven deadly sins Marketing automation can add significant value. Introducing omnichannel marketing automation is often a revolutionary and innovative way of thinking about the companies’ marketing efforts, and good intentions may be sabotaged by the dangers…

Unhealthy procurement culture strangles trade

This post was also featured on the Danish newspaper Berlingske Business’ Opinions section online on April 9th 2017. Follow this link to view. Despite constantly learning that the main competitive advantage in the future is to “follow the progress”, Danish businesses…

B2B is better off!

That was how one of my primary messages sounded, when I had the honour of giving the keynote speech at EPiServer’s B2B Conference in Denmark last spring. My opinion is that even it was the B2C who “invented” the term omnichannel, it is mainly the B2B companies who are better off…