Agillic continues to grow its brand awareness

Agillic is on a roll: From 2018 to 2019, Agillic’s brand awareness increases with 122% among companies with a DKK 20 + million marketing budget in the Top-of-Mind category, i.e. Agillic is the first name on the respondents’ lips when asked to mention a marketing automation…

How to get your ‘why’ to live in omnichannel

“So, in my opinion, a harmonious brand is one that masters both halves. Both having that likeability, sympathetic, attractive and welcoming feeling, backing it up by being able to remember, acknowledge, reward and help your customers”. This interview with CSO…

The good implementation

The good implementation

Avoid the seven deadly sins Marketing automation can add significant value. Introducing omnichannel marketing automation is an innovative way of thinking about the companies’ marketing efforts, however, good intentions don’t do the job. Employees need to change…

Unhealthy procurement culture strangles trade

This post was also featured on the Danish newspaper Berlingske Business’ Opinions section online on April 9th 2017. Follow this link to view. Despite constantly learning that the main competitive advantage in the future is to “follow the progress”, Danish businesses…