How to select the right customer marketing platform

In the course of the past two years, I have visited and spoken with marketers in more than 200 companies mainly in the Nordic countries. The occasion was the choice of customer marketing platform. These meetings have given me substantial insight into both the common denominators…

Video interview: The right message in the right channel - at the right time is Omnichannel Marketing.

Interview with CSO, Rasmus Houlind from Agillic on the topic Omnichannel Marketing and the importance of understanding each of the customers journey  Customers today are a tough bunch - because they don’t respond to commercials and ads like they used to. So if you want to get…

Working with Omnichannel Marketing in B2B

In the fourth and final article orgininally published in Languagewire’s Omnichannel Marketing series, we take a closer look at why B2B businesses are better equipped setting up and carrying out omnichannel marketing initiatives. Why B2B is best equipped for omnichannel…