Teach your AI to do the right thing - put bias aside
In media, dinner conversations and professional contexts, discussions on AI are catching everyone’s attention: how will it change our lives for the better – or potentially for the worse? One commentary which gives me pause for thought is Weapons of Math Destructionby Cathy...
Artificial Intelligence in Marketing: Where Does the Value Come From
AI creates value by enabling us to do what we already do today, only better. In this post, we’ll look at how AI can help marketing excel across the different stages of the customer lifecycle: It enables us to attract more and better customers It ensures we don’t miss...
The Age of AI: Marketer and Machine in Perfect Harmony
Artificial Intelligence is changing the world. We’ve all heard scare stories about the machines taking over jobs in many industries. And now, AI has arrived in marketing. Will marketers’ emotional creativity be rendered obsolete by the cold, steely logic of machine...