The dilemma of continuous growth

The dilemma of continuous growth

One of the most terrifying moments of doing digital marketing is when you run out of attention from your customers. Open rates, click rates, conversion rates – all start to turn and move downwards. You do some testing: Changing the creative elements, subject lines and...

Are the days of Loyalty Programs over?

Are the days of Loyalty Programs over?

The answer is yes. And no. It is a question I often get at events and conferences or just speaking to clients. But the answer is not straightforward. However, there are a few guidelines to follow: Do you have more than discounts to offer?...