Can one-to-one communication pay off?

One-to-one communication should be the Holy Grail of marketing – if it is all about me, then I will buy it. But why not reorganise all your communications as 1:1 communication? Why should we ever do it differently? In this post I will focus on why it isn’t that simple...

A Retail omnichannel story that could be true

Omnichannel is a complex area. In the following you will therefore find an introduction to omnichannel’s background. The story is fictional, but real exemplars of all its components can be found. Read about how things might go when Lina buys a handbag. Lina buys a handbag. Lina...