4 Sides to Marketing Automation

This article was written by Rasmus Houlind, Chief Strategy Officer Mobile, Agillic, Author of “Make it all about me – and I´ll buy it!”. Featured in “Dansk Markedsføring” Magazine no. 4, 17th of April 2016. When it comes to giving your customers coherent and...

Working with Omnichannel Marketing in B2B

In the fourth and final article orgininally published in Languagewire’s Omnichannel Marketing series, we take a closer look at why B2B businesses are better equipped setting up and carrying out omnichannel marketing initiatives. Why B2B is best equipped for omnichannel...

A global perspective

How does Omnichannel Marketing help us communicate across markets and cultures? The following is the third part of Languagewire’s article series. Read on to gain more insight into the global perspectives of facilitating relevant communication to customers, and what traps...

The right content at the right time

This article was originally published by Languagewire in a series of four articles regarding omnichannel marketing. The article’s aim is to give an example of how omnichannel marketing combined with the right amount information and knowledge of one’s products gives...

An Introduction to Omnichannel Marketing

This article was originally published here by Languagewire in a series of four articles regarding omnichannel marketing. Read on below to learn more about how omnichannel marketing works and what’s to gain by applying it to your marketing strategy....

The biggest barrier for Omnichannel in Denmark!

… is outdated incentive structures in the companies. The incentives for the IT Director to work better with the Marketing Director are missing. Incentives for the Head of Retail to make sure your webshop is running. Incentives for the shop employee to take online orders return...

B2B is better off!

That was how one of my primary messages sounded, when I had the honour of giving the keynote speech at EPiServer’s B2B Conference in Denmark last spring. My opinion is that even it was the B2C who “invented” the term omnichannel, it is mainly the B2B companies who are...