BabySam: Growing Wallet Share with Growing Customers

WHEN: 14:10 PM     WHERE: Plenum



Kenneth Nørgaard, CEO at BabySam


With a primary target group of 180,000 customers and average customer lifetime of 24 months, BabySam knows wallet share is essential to its success. In fact, products for children ages 0-2 make up 75% of the chain’s annual turnover. BabySam started its journey towards omnichannel and 1:1 marketing in 2015 – with a goal of realising 1:1 customer P&L in 2020. How far has it gotten? And just how automated is marketing automation, anyway? Learn how Denmark’s leading chain of baby-related goods is tirelessly focusing on customers’ wishes and needs – and how it has dramatically boosted both turnover and earnings with its “digital first” mindset.