Air Greenland: Intelligent Use of Data to Gain Loyalty

WHEN: 12:50 PM     WHERE: Mellemgulvet


katja vahl

Speaker:

Katja Vahl, E-Business & Marketing Manager at Air Greenland

Katja is an experienced journalist, communicator and marketing manager. She is responsible for Air Greenland’s customer club ‘Club Timmisa’ – launched spring 2019 and she has the daily responsibility for enabling one of the world’s most complex airlines to meet increased competition, tourism and the need of demanding customers.

Abstract

In the spring of 2019, Air Greenland launched Club Timmisa – a customer club designed to understand passengers’ behaviour, wishes and interests to safeguard against fierce competition. Air Greenland wanted to ensure a far more attractive experience for customers across digital and physical touchpoints, which had been a challenge in the past. With Agillic, Air Greenland has developed an omnichannel approach in which data from different data silos integrate and enable targeted, personalised content based on behavioural and demographic data. Hear how the Agillic platform plays a crucial role in the solution – both in handling very large volumes of data and in meeting customers exactly where they are.