Interflora: The Data-Driven Customer Experience

WHEN: 12:50 PM     WHERE: Plenum


Zvi Goldstein

Speaker:

Zvi Goldstein, CMO at Interflora

Abstract

As one of the largest flower delivery networks in the world, Interflora has two core assets at the centre of its CX strategy: its award-winning brand and its unique 1st party. Learn how Interflora is combining the two to create compelling and profitable customer experiences across channels. The presentation will cover why the brand plays a crucial role in CX success; how to think strategically about your 1st party data; and how to make your CX work across channels.