Fitness World: Creating Healthy Habits through Marketing Automation

WHEN: 13:30 PM     WHERE: Mellemgulvet



Kirsten Lund Petersen, Head of Member Experience at Fitness World


Everyone joins a fitness center with an ambition to work out regularly, but it’s healthy habits that turn ambition into reality. Fitness World helps establish and support that habit through marketing automation, where communication flows every single day inform, motivate, praise, and inspire members to build and maintain good exercise habits throughout their fitness lives. In this session, you’ll learn about how Fitness World has increased retention of its more than 550,000 members over the past year by continuously focusing on the drivers of engagement that strengthen good exercise habits.