Omnichannel and Marketing Automation may be the hottest subjects in 2016 – but don’t forget the core learnings from Email Marketing!

Email Marketing has given us, and still is teaching us how to work with flowcharts, trigger mails, content adaption and tailor-made goals for each of our client and their journey.  All this we need to bring forward when working with Omnichannel and Marketing Automation.

Firstly, if you’re not convinced why it is a good idea to work with Email Marketing, then take a quick look at our one-pager 5 Reasons to Use Email(instant PDF download)

email marketing use cases
TYPICAL USE CASES: Welcome flow, Abandoned basket, Competition campaigns. But that’s only in the “pre purchase” phase. Click to download the one-pager!

Find below the best practices when working with Email Marketing!

How to increase your opening-rate? What to remember when sending emails for mobile devices?

E-MAIL MARKETING BEST PRACTICES IN 2016

Download and get in additional these 9 great tips:

  1. Subjects and preheaders
  2. Emojicons
  3. Call to actions
  4. Embedded video
  5. Background images
  6. Custom fonts
  7. Alt texts
  8. Opt in / opt out
  9. Spam
Go to download

7 TIPS WHEN DESIGNING EMAIL MARKETING FOR MOBILE

Download the PDF and read more about the 7 tips:

  1. Screen Width
  2. Element Size
  3. Crowded Content
  4. CSS3 Effects
  5. Styled Alternative Text
  6. Less is More
  7. Click Events
Go to download

Are you working with the Agillic Marketing Automation Platform?

Or maybe you would like to take a sneak-peek on how our clients’ are working with the email templates?

HOW TO BUILD EMAIL TEMPLATES WITH AGILLIC

Agillic Emails are build by inserting a variation of ‘blocks’ from a pre-configured HTML template. Our developers construct these template ‘blocks’ from a Photoshop file (PSD)

Download now!

Already mastering your Email Marketing Software?  Find out how ready your organization is for real Omnichannel Marketing!

By spending 20 minutes answering 30 questions, you will get the full picture of how ready your company is, compared to other companies, and also get an idea of where and how your company should start with Omnichannel.

MAP YOUR OMNICHANNEL MATURITY

The questionnaire identifies your company’s maturity based on the Omnichannel Hexagon. You will get a detailed insight into your company’s maturity in each of the model’s 6 disciplines.

Take me to the survey!