Morten Strunge’s recipe for success

“It’s about giving the customers a series of options, and thereby making sure that you are always there at the right time with a relevant message. And what’s more, you need to have a presence on all platforms, so that you’re always...

What the h… is marketing automation?

Marketing aimed at existing customers is at the top of the to-do list for many Danish CMOs. Yet, an Epinion survey shows that more than a third of CMOs do not know what “marketing automation” means. “This is embarrassing and...