Getting your ‘why’ to live in omnichannel

To watch the Danish video interview with our CXO, Rasmus Houlind, click here.

In today’s digital age, delivering a harmonious brand experience to your customers is essential for building long-lasting relationships. 

Customers expect their interactions with a brand to be seamless, regardless of the channel they choose to engage with. This is where omnichannel marketing automation comes in. 

Keep reading for a quick overview of what omnichannel marketing automation is, why it’s important to support your ‘why’ via omnichannel, and where we see omnichannel in the future.

What is omnichannel marketing automation?

Omnichannel marketing automation is the use of automation technology to deliver personalised and relevant messages to customers across all channels. It involves gathering customer data from various touchpoints, analysing that data, and then using it to trigger personalised messages that are sent to the customer at the right time, on the right channel. 

This approach ensures that customers receive a seamless and personalised experience, regardless of the channel they choose to engage with.

Why is it important to support your ‘why’ via omnichannel?

It’s not enough to just have an attractive brand that offers the world the best x, y or z. 

You also need to ‘walk the talk’ by delivering the product and acknowledging and remembering the individual customer. 

This is where omnichannel marketing automation comes in. By gathering customer data from various touchpoints and using it to trigger personalised messages, you deliver a harmonious brand experience to your customers. This not only helps you to keep your promise, but it also gives you a competitive advantage.

Where do we see omnichannel in the future?

The future of omnichannel marketing automation lies in tying emotional and intimate experiences into the more automated dialogue. This means identifying data points that tell you where the customer is right here, right now and using automation technology to compose the suitable creative and beautiful message at the right time, just when it suits the individual customer. This approach allows you to be extremely relevant and timely towards more than a million customers at once.

In addition, we are going to see omnichannel marketing automation branch out from the more traditional digital channels into the physical world too. Customers will be recognized in physical stores, and their preferences will be taken into account. Take Nespresso for example. Here, customers are identified by their Nespresso customer card and addressed by their first name, with their preferred cup of coffee set to brew as they enter the store.

In conclusion, omnichannel marketing automation is the future of delivering a harmonious brand experience to your customers. By using automation technology to trigger personalised messages at the right time, on the right channel, you can deliver a seamless and personalised experience that keeps your promise and gives you a competitive advantage. 

As we move forward, we will see omnichannel marketing automation become more warm and attentive, branching out from the more traditional digital channels into the physical world. So, start exploring omnichannel marketing automation now to ensure you are ready for the future.

Are you ready for what’s next? Contact us here for a free demo and see the power of omnichannel marketing automation for yourself.